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Why Azure is important for your business

More businesses than ever are turning to the power of the cloud; the ABS stated that business use of cloud computing in 2020 was at a record high of 55% – and it’s no wonder.

Cloud computing is ideal for businesses that need to keep up with the latest trends in technology, such as online marketing, data analysis, and customer service.

Of all cloud computing platforms available, Microsoft Azure is firmly holding onto the number one position, for good reason. It can streamline your business processes, and often, it can help your business save money.

What is Azure?

Microsoft Azure is a suite of cloud-computing services that include a large number of features. It can be used to develop, test, deploy, and manage applications and services.

It is used by businesses for:

  • hosting websites or databases
  • storing files
  • creating mobile apps
  • developing software
  • building intelligent systems
  • securing and protecting data
  • big data analytics

Azure features

Web hosting: Azure Web Apps are Microsoft’s cloud-based hosting service that lets you build, deploy, and scale applications on demand without having to worry about managing servers or infrastructure.

Cloud storage: storing your data in Azure means that it can be accessed from anywhere in the world with an internet connection. The data can be stored in many different formats such as documents, images, videos, and much more.

Virtual machines: a type of server that is hosted in the Azure cloud. These servers allow you to create and run your own applications and services in a scalable environment

Mobile backends: a set of services that help you easily create and manage backend data and logic for your mobile apps. This includes the ability to store and sync data, authenticate users, and send push notifications.

IoT Hub: Azure IoT (Internet of Things) Hub is a service that enables reliable and secure bidirectional communications between millions of IoT devices.

Data analytics and insights: helps companies to analyse their data and extract insights. Azure has been designed to help organisations get the most out of their data so they can make informed decisions and grow more efficiently.

Customisable deployments: Azure allows developers to get their application into production quickly and easily. They can be deployed on-premises or in the cloud, and they can be configured with any combination of Azure resources that you need.

SQL database: Azure’s relational database that stores structured data. It can be accessed from anywhere with an internet connection, and is able to be scaled up or down as needed, without any downtime or interruption in service.

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Benefits of using Azure


Azure is one of the most cost-effective cloud platforms on the market. You can use Azure to store your data, run your business applications, and connect to other devices. Azure is a great platform for small businesses that don’t have the time or resources to set up their own servers.

No onsite hardware

Azure is a cloud-based platform, so you don’t need onsite hardware to use it. This means that your business can run on Azure without having to invest in any hardware.

Additionally, Azure is flexible and allows for multiple applications to run simultaneously. This allows businesses to keep up with new trends and technologies while still being able to stay profitable.

Seamless scalability

One of the most important benefits of using Azure is that it allows for seamless scalability. This means that you can expand your business to new locations and still use the same technology and services.

Azure also offers a secure, scalable platform that can handle large amounts of data. This makes it an ideal choice for businesses with a high volume of customer data or for businesses with large amounts of digital media content.

Enhanced cybersecurity

The Azure platform offers advanced features that ensure your data is secured at all times. Your data is protected by encryption and is stored in a secure zone.

You can set basic security policies to ensure your data is protected, but if you want more control, you can set up advanced policies for maximum security on your Azure-based server.

Authentication settings such as account lock and password change mean unauthorised people cannot access your private information. With this level of security, you can be sure that your company’s data is more secure than ever.

Suitable for businesses of all sizes

Azure is suitable for businesses of all sizes, from small companies to large organisations. Azure is perfect for businesses that need to keep up with the latest trends in technology and that need to keep their business infrastructure up-to-date.

Discover more from the experts

Digital marketing is a valuable tool that can help your business grow. With Azure, you can streamline your business processes and workflows, enabling you to spend more time focusing on growing your company.

Microsoft Gold Partner Linktech Australia can help you migrate to the platform, protect your assets, and optimise your setting to your business requirements. Talk to them today and get started on the journey to your perfect cloud environment.